Zettler's committee spent the most on advertising in the quarter, with 96.6% of this total ($253,766) going to Snyder Pickerill Media Group in Chicago. Table 1 below shows the distribution of how Zettler's committee spent its money in the fourth quarter.
Table 1: Fourth-quarter spending by purpose
Purpose
Amount
Percent of total spending
Advertising
$262,817
57.4%
Television advertising
$147,532
32.2%
Campaign work
$17,775
3.9%
Consulting
$15,000
3.3%
Walk pieces
$3,599
0.8%
Office rent
$2,400
0.5%
Mailing
$1,910
0.4%
Magazine advertising
$1,635
0.4%
Party - staff
$937
0.2%
Office supplies
$819
0.2%
Yard signs
$753
0.2%
Advertsing
$750
0.2%
Office utilities
$387
< 0.1%
Reimbursement for rebar
$350
< 0.1%
Meals
$272
< 0.1%
Food/water/office supplies
$207
< 0.1%
Photography
$198
< 0.1%
Christmas party dundee dems
$195
< 0.1%
Food
$131
< 0.1%
Gasoline reimbursement
$110
< 0.1%
Utilities office
$108
< 0.1%
Reimbursement platic ties
$16
< 0.1%
Table 2 below shows the top 25 largest single expenditures during the quarter.
Table 2: Largest expenses of the fourth quarter
Recipient
Date
Amount
Purpose
Snyder Pickerill Media Group
2018-10-26
$133,766
Advertising
Snyder Pickerill Media Group
2018-10-29
$133,766
Television advertising
Snyder Pickerill Media Group
2018-10-18
$120,000
Advertising
Winning Connections, Inc.
2018-10-26
$15,000
Consulting
Snyder Pickerill Media Group
2018-10-19
$13,766
Television advertising
Kathryn Potter
2018-11-21
$3,000
Campaign work
Zachary Elvove
2018-11-20
$2,000
Campaign work
Zach Pargeon
2018-11-19
$2,000
Campaign work
Indo American Democratic Organization
2018-11-01
$1,910
Mailing
JRA Holdings LLC
2018-10-16
$1,200
Office rent
JRA Holdings LLC
2018-11-14
$1,200
Office rent
Zach Pargeon
2018-10-17
$1,000
Campaign work
Zach Pargeon
2018-10-03
$1,000
Campaign work
Zach Pargeon
2018-11-05
$1,000
Campaign work
Kathryn Potter
2018-10-02
$1,000
Campaign work
Kathryn Potter
2018-10-18
$1,000
Campaign work
Kathryn Potter
2018-11-05
$1,000
Campaign work
Forest Printing
2018-10-04
$971
Walk pieces
Forest Printing
2018-10-04
$971
Walk pieces
Forest Printing
2018-10-05
$971
Walk pieces
JImmy's Charhouse
2018-11-19
$937
Party - staff
White Silo Media
2018-11-02
$885
Magazine advertising
Facebook, Inc
2018-10-22
$763
Advertising
Forest Printing
2018-10-18
$753
Yard signs
Facebook, Inc
2018-10-10
$750
Advertising
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